business administration (Fach) / BA exam (Lektion)
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- Motivation for global expansion: Economies of Scale Economies of Scope Low-Cost Production Factors
- Stages of international development : Domestic International Multinational Global
- domestic strategic orientation = domestically oriented stage of development = initial foreign involvment strucutre:= domestic strucutre, plus export department market potential = moderate , mostly domestic
- international strategic orientation = export oriented , multidomestic stage of development = competitive postition strucutre:= domestic structure plus international devision market potential =large multi-domestic
- multinational strategic orientation = multinational stage of development = explosion strucutre:= worldwide, georaphical production market potential = very large multinaitonal
- global global strategic orientation = Global stage of development = global strucutre:= Matrix, transnational market potential = whole world
- Strategic alliances has developed rapidly as one of the most common ways companies get involved in international operations.
- Strategic alliances typically includes Licensing Joint Ventures Consortia
- Licensing – allowing another firm to market your brands
- Joint Ventures - separate entity of two or more firms. Joint ventures may be with either customers or competitors.
- Consortia – groups of independent companies joint together to share skills, resources, costs and assess to one another’s markets.
- Globalization strategy means that products design, manufacturing and marketing strategy are standardized throughout the world. It can help an organization reap economy-of-scale efficiencies.
- Multi-domestic strategy means that competition is handled in each country independently.
- GLOBAL MATRIX STRUCTURE = BOTH GLOBALIZATION AND MULTI-DOMESTIC STRATEGY
- International Division was often used when companies begin to explore international opportunities
- Global product division structure means that the product divisions take responsibility for global operations in their specific product area.
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- The global geographic structure divides the world into geographical regions, with each geographical division reporting to the CEO.
- Global matrix structure can be used to achieve vertical and horizontal coordination simultaneously.
- The Global Organizational Challenge Increased complexity and differentiation Integration Knowledge transfer
- Integration is necessary for a global organization.. to reap the benefit of economies of scale, economies of scope and low-cost production.
- Knowledge transfer International environment offers opportunities for learning and the development of diverse capabilities.
- Global team /transnational teams are cross-border work groups made up of multi-skilled, multinational members whose activities span multiple countries.
- Power Distance High power distance means that people accept inequality in power. - Low power distance means that people expect equality in power.
- Dragon multinationals refer to these companies in the emerging economies exploited the global economy as their ‘hometurf’ for rapid business expansion.
- Dragon multinationals seek to profit from external resources, through three key strategies: Linkage, Leverage and Learning.
- 2 new approaches of globalization Dragon multinationals and global value chains are new approaches to global organizational design.
- Manufacturing technologies = traditional manufacturing processes and contemporary applications, such as flexible manufacturing and lean manufacturing.
- Technical complexity = the extent of mechanisation of the manufacturing process. the extent of mechanisation of the manufacturing process.
- High technical complexity = Low technical complexity = -most of the work by machines. -workers play larger role.
- Small-batch and unit production Job shop operations that manufacture and assemble small orders to meet specific needs of customers. relies heavily on the human operator, it is not highly mechanized.
- Large-batch and mass production. manufacturing process characterized by long production runs of standardized parts.
- Continuous-process production entire process is mechanized. No starting or stopping.
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- Flexible manufacturing systems (FMS) = computer integrated manufacturinglinks together manufacturing components that perviously stood alone
- Lean manufacturing = reach the ultimate level in flexible manufacturing systems to improve quality, customer service, and cost cutting -uses highly trained employees at every stage of production process. The heart of lean manufacturing is not machines or software, but people
- Core Organization Service Technology: workforce in manufacturing declines, service sector increases
- Mass customization = caused by flexible and lean manufacturing, using mass-production technology to quickly and cost-effectively assemble goods that are uniquely designed to fit the demands of individual customers.
- Perrows model for understanding departmental technologies. variety and analyzability
- task variety : number of exceptions in the work
- analyzability: analyzability of work activities
- Interdependence (Abhängigkeit): the extent to which departments depend on each other for resources or materials to accomplish their tasks.
- James Thompson’s three types of interdependence Pooled (gebündelt) interdependence Sequential interdependence Reciprocal (wechselseitige) interdependence
- Pooled (gebündelt) interdependence work does not flow between units. Each department works independently. low communication
- Sequential interdependence parts produced in one department become inputs to another department. medium communication
- Reciprocal (wechselseitige) interdependence= utput of operation A is input operation B, and output of operation B is the input back again in operation A. high communication
- Job design = the assignment of goals and tasks to be accomplished by employees.
- Job rotation = moving employees from job to job to give them a greater variety of tasks.
- Job simplification = the variety and difficulty of tasks performed by a single person are reduced. Caused by mass-production technologies.
- Socio-technical systems approach: recognizes the interaction of technical and human needs in effective job design, combining the needs of people with the organization’s need for technical efficiency.
- Socio: refers to the people and groups that work in organizations
- applications have grown to support top management control and decision making about complex and uncertain problems. 3 - Transaction processing systems (TPS) - Data warehousing - Business intelligence
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