Strategic Management (Fach) / Portfolio analysis tools (Lektion)
In dieser Lektion befinden sich 4 Karteikarten
Ashridge portfolio Basic Matrix Positioning matrix strategic paln
Diese Lektion wurde von Lernfuchs erstellt.
- SBU & SBA SBA is one segment of the enviroment SBU ist the organizational unit which manages one or more SBA's
- Positioning matrix for SBA analysis determes the future market attracktiveness of the SBA and the compettive position in an optimistic an pesimistic way ranking from 0 to 5 gap between optimistic and pessimistic is the variability of the future result basis for strategic plans
- Basic matrix of market attractiveness and business segment strenght according to the positioning matrix the SBA is rated by its market attractiveness and competitive position position in the matrix is simular to the position in the positioning matrix if the SBA is in the upper right corner, ressources should be employed is it's in the lower left corner, ressources shoud be freed
- Ashridge portfolio display Clasification of the different SBA's in specific areas classification by the potential from value destruction from misfits between the business units and parent's management style (high to low) and the potential to add value (from low to high) areas: Heartland: misfits low, value added high edge of heartland: misfits a bit higher, value added a bit lower ballast: low misfits, low value added value trap: high misfits, high value addes alien territory: migh misfits, low value added