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Ashridge portfolio Basic Matrix Positioning matrix strategic paln

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  • SBU & SBA SBA is one segment of the enviroment SBU ist the organizational unit which manages one or more SBA's
  • Positioning matrix for SBA analysis determes the future market attracktiveness of the SBA and the compettive position in an optimistic an pesimistic way ranking from 0 to 5 gap between optimistic and pessimistic is the variability of the ...
  • Basic matrix of market attractiveness and business ... according to the positioning matrix the SBA is rated by its market attractiveness and competitive position position in the matrix is simular to the position in the positioning matrix if the SBA is in ...
  • Ashridge portfolio display Clasification of the different SBA's in specific areas classification by the potential from value destruction from misfits between the business units and parent's management style (high to low) and the ...