Strategic Management (Fach) / Modells (Lektion)
In dieser Lektion befinden sich 18 Karteikarten
Modells of the different Schools
Diese Lektion wurde von Lernfuchs erstellt.
- Model of comparative competitive advantage design school marketing has to focus on buyers needs and must be adjusted to all market players to gain substainable growth strategic triangle consisting of: needs of buyers (oppertunities & threats) problem solving know how of kompeitom (oppertunities & threats) problem solving know how of supplier (strenghts & weaknesses)
- SWOT-Analysis design school evaluate strengths, weaknessen, opporunities and threats evolved in an business opportunities and threats are determined by external factors like market, consumer, competitor strengths and weknesses are determined by internal factors like strategy an capabilities/ ressources
- Four corner's analysis design school trying to understand competitors behavior maybe learn from competitors devolp a profile of likely strategy changes of the competitor Four corners: Drivers Current Strategy Capabilities Mamagement Assumptions
- Scenario Technique planning school trying to speculate aboute future scenarios building a trend scenarion for the next 10 years out of a best case and a worst case szenario determine the impact on own company devolop different activities for optimum future performace/ position
- Five Forces positioning school market analysing tool for external view of a firm looks at the market drivers to understand the market 5 forces (market drivers) that determine the intense of competition in the industry: Threat of new competitors Threats from substitute products Bargaining power of buyer bargaining power of suppliers rivaly among existing firms
- Porter's value addes chain positioning school important analysis tool for internal view look at the chain of activities that a firm performes to gain earnings by delivering products or services to the market activities are devided in secondary ( management, r&d, purchasing) and primary activities (production, incoming and outgoing logistics and service)
- Experience Curve positioning school relationship between output and cost reduction caused by learning effects Each time cumulative volume doubles, costs per unit fall by a constant percentage.
- Porter's generic strategies positioning school describes three generic strategies that can be followed by firms differentates the strategies by their competitive scope (industry-wide or single segment) and the source of competitive advantage (low-cost or differantiation)
- Ansoff matrix positioning school framework of divese strategies for future growth divided in products/ services (existing or new) and markets (existing or new)
- BCG Portfolio positioning school 2-component concept to genrate 4 norm strategies: components: relative market share (low to high) and market growth (low to high) resulting strategies: poor dogs, questionmarks, stars, cash-cows
- Game Theory positioning school analysis the strategic behavior of one competitior in depending on own strategic decision and the payoff for both
- Grass roots model os strategy learning school strateiges grow like weed and can take root in all kinds of enviroment time to sow strategies and a time to reap strategies profitate from corporate behavior
- Grass roots model os strategy learning school strateiges grow like weed and can take root in all kinds of enviroment time to sow strategies and a time to reap strategies profitate from corporate behavior
- Myers-Briggs Personality Type cognitive school trying to understand how people tick classification of different personality types helpful to create a working group with heterogen members so they can profitate form another
- Core Competence (identificaion and development) learning school waht a firm can do verry well 1. Identification of organizational competeces (existing and potential) 2. Analyse the core competences (core competence filter) Customer value Rareness Protecion from imitation Speciffic to the organization 3. Indetification of existing an poential core competences a few organizational competences can be put togehter to build one core competence
- Lewin's Force-Field Theory of Change power school discribes the relationship between tn resistance to change and the force for change when force is bigger than resistance the level of performance can be increased over time by making changes
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- Management information process power school discribes the flow of information from emergence of information to impact a firms operations enviroment--!surveillance filter!--> data--!mentality filter!--> perception--!power filter!--> information--> action to generate an impact on a firms operation an information has to pass different barries (filters) in the strategy process Surveillance filter: difines the field of observation out of the whole enviroment where the Data is generated Mentality filter: people with more power in a firm wont beleive the data if it doesen't allighn to thier current mental modell Power-Filter: managers in important positions may neglect some information to save thier position or use information to improve thier power
- Ashridge Mission Modell cultural school Purpose (why the demand exists) Values (what the departement believes in) Standards & Behaviors are drivers for the company's strategie everything is conected to another