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Basics Implications Design at single levels Special strategies Approach

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  • Basics Discribes the unique dinamic of a market with a turbulence scale and the behavior a firm needs to be succesfull in the diffrent turbulent markets Turbulence is determined by the cangeability and predictability ...
  • Implecations of the turbulence analysis Succesfull behavior of a firm ist determined by the turbulence level of the external enviroment Succesfull companies match their strtegy and capability with the turbulence level of the enviroment A firms ...
  • Design of aggressinveness and responsiveness of an ... Repetitive: Stable, Preserving (Stabil/ Bewahren). e.g. distribute and maintain a budget of the Metropolitan museum of art Expanding: react on change and follow. e.g. Become cost leader in the copper ...
  • Approach of turbulence Analysis 1. Determine the future turbulece level of the external enviroment in 4 Steps: complexity of enviroment visibility of future rapidity of change familarity of events 2. Determine an actual internal ressource ...