Social and Cross-Cultural Psy (Fach) / Chapter 7 (Lektion)

Diese Lektion wurde von HuberthErbse erstellt.

Lektion lernen

zurück  |  weiter 1 / 1

• systematic processing thorough, detailed processing of information (e.g. attention to the arguments contained in a persuasive communication); this kind of processing relies on ability and effort
• cognitive response model assumes that attitude change is mediated by the thoughts, or 'cognitive responses' which recipients generate as they receive and reflect upon persuasive communications
• thought-listing a measure of cognitive repsonses; message recipients are asked to list all the thoughts that occurred to them while being exposed to a persuasive message
• distraction while listening to a persuasive communication, individuals are distracted by having to perform an irrelevant activity or by experiencing sensory stimulation irrelevant to the message
• dual-process theory of persuasion theories of persuasion postulating two modes of information processing, systematic and non-systematic. Modes differ in the extent to which individuals engage in content-relevant thoughts and critical evaluation of the arguments contained in a message
• elaboration likelihood model (ELM) attitude change to persuasive communications is mediated by either central or peripheral processing; elaboration denotes the extent to which a person thinks about the issue-relevant arguments contained in a message
• heuristic-systematic model (HSM) attitude change to persuasive communications is mediated by heuristic and/or systematic processing; when motivation and ability are high, systematic processing is likely; when they are low, individuals rely on heuristic cues
• elaboration refers to the extent to which a person thinks about the issue-relevant arguments contained in a message
• central route to persuasion a person's careful and thoughtful consideration of the arguments presented in support of a position
• peripheral route to persuasion subsumes those persuasion processes that are not based on issue-relevant thinking (e.g. evaluative conditioning, heuristic processing)
• Anzeige
• heuristic processing assessing the validity of a communication through reliance on heuristics; that is, simple rules like 'statistics don't lie', 'experts can be trusted', 'consensus implies correctness', rather than through evaluation of arguments
• need for cognition an individual difference variable which differentiates people according to the extent to which they enjoy thinking about arguments contained in a communication
• need for cognitive closure refers to the desire of individuals for a definite answer to a question - any answer, as opposed to uncertainty; the need reflects an individual difference variable, but can also be situationally induced
• subliminal advertising advertising slogans that are presented so briefly (or faintly) that they are below the threshold of awareness
• counterattitudinal behaviour behaviour (usually induced by monetary incentives or threats) which is inconsistent with the actor's attitude or beliefs
• cognitive dissonance theory assumes that dissonance is an aversive state which motivates individuals to reduce it (e.g. by changing beliefs, attitudes or behaviour, and searching for consonant, or avoiding dissonant, information)
• reactance theory reactance is an aversive state caused by restriction of an individual's freedom of choice over important behavioural outcomes. Reactance is assumed to motivate the individual to re-establish the restricted freedom
• intrinsic motivation behaviour is said to be intrinsically motivated if people perform it simply because they enjoy it: external reward (e.g. money) is not required, and can reduce intrinsic motivation
• over-justification effect providing external rewards for performance of a task, which individuals previously performed because they found it enjoyable, reduces individuals' liking for, and enjoyment of, the task

zurück  |  weiter 1 / 1