Business English (Basics 1) (Fach) / Text understanding (Lektion)
In dieser Lektion befinden sich 3 Karteikarten
Subsumption of texts from 'Market Leader'
Diese Lektion wurde von baron_82 erstellt.
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- Unit 1: Brands => "Restless pursuer of luxury's future" -Sydney Toledano (Dior's CEO) -Toledano balances... values of a historic label the demands of shareholders the need for exclusivity the need for expansion -Toledanos best advice... in bad times, get out of office good times, time on organisation forget the calculator understand people from different countries you have to look for newness, what happens next -Toledano communicates with... Bernard Arnault, main shareholder of Dior clothes designer John Galliano jewellery-designer Victoire de Castellane -Dior growth... coming Dior can double in 5 years need to invest in early markets need to perfect supply chain -Dior next wave of luxury buyers... Hong Kong Russia South Korea Middle East
- Unit 1: Brands => "Hudson Corporation" -Hudson = luxury luggage manufacturer -based in New Jersey, USA -well-known brand in the America -"made in America" -Hudson wants to enter European market Strategies: Reposition the brand Develop the Hudson brand Hire a top designer Develop a wider product range Stretch the Hudson brand Develop sales using e-commerce
- Walter Landor 1913 - 1995 (born in Munich) brand design legend and founder of Landor Associates pioneer of branding and consumer research techniques created popular brands like the Coca-Cola script, corporate design for General Electrics youngest fellow of the Royal Society of Arts (at the age of 23) in the early years he worked at home, then bigger office, then a ferryboat (as corporate headquarter)