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Vertrieb

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• was ist Vertrieb Distribution is one of the four elements of marketing mix.
• genauer Distribution is involved in the process of making our products and services available for use by our customers.
• was sind die anderen drei Teile des Marketing Mix? The other three parts of the marketing mix are product, pricing and promotion. 
• was macht der Vertrieb bei Lufthansa The distribution department is selling the Lufthansa transport performance of the Lufthansa Passage 
• by the 2 Punkte by the acquisition of new customers and the support of loyal customers
• the Distribution Channel using the Distribution Channel. The Distribution Channel is a chain of intermediaries, each passing down the chain to the next organization, before it finally reaches the consumer. 
• There is direct distribution 3 Examples for direct distribution: The Lufthansa Call Centers, ticket counters, www.lufthansa.com
• Examples for indirect distribution 4 Punkte travel agents, travel organizers, consolidators that travel distributors, companies. 
• Was haben die beiden Vertriebskanäle gemeinsam? All of them sell our products to private persons as well as companies. 
• What do we as cabin crew have in common with distribution? We both try to meet or even exceed the customers expectations. Distribution sells the product and we on board perform the product. 
• How can I as a purser on board support distribution? 5 Punkte first time - miles and more - status clients - feedback forms - unterschiedliche Bedürfnisse erkennen 
• first time If a passenger tells me  - this is my first time flying with Lufthansa - that is a great opportunity to show him how great our product is. 
• miles and more I offer the miles and more program to passengers
• status clients I show status customers and corporate clients how important they are to us. 
• feedback forms I distribute feedback forms and collect them to make sure we know what our customers like and don´t like about us. 
• Kundensegmente Unterschiedliche Bedürfnisse einzelner Kundensegmente erkennen und an Bord umsetzen. 
• May I give you now an idea of the various sales activities 8 Stück F-Class Terminal - Hon-Circle - LH-Senators and Frequent Travellers - LH - Business Jet LH Private Jet
• F-Class Terminal a personal assistant will check in for the guests and handle all necessary formalities for the passenger. 
• Lounges There is a beautiful Lounge Area, a limousine service. There are also worldwide beautiful lounges. 
• Lounges in München Here in Munich the new lounge is a 860 square metres area with its own passport and security controls which facilitate a direct change of levels as well as entry and exit for all flights. There are spacious bathrooms also, which are equipped with shower and jacuzzi
• Hon-Circle how do they qualify Guests qualify for the Hon-Circle if they have 600.000 Hon circle miles spread over two successive calender years. 
• The benefits Member of the Hon-Circle have are for example The miles do not expire. They hav a booking guarantee up to 24 hours prior to departure in booking class C or D. 
• waiting list They have the highest waiting list priority. 
• First class Check in They may check in at the First Class Check in or at the First Class Terminal in Frankfurt. 
• Access The access to the First Class Terminal is irrespective of service class. 
• baggage There is an extra allowance for free baggage (20 kilos in addition) and one extra bag. They have priority baggage handling
• personal assistance They have access to personal assistance in Frankfurt and intercontinental stations worldwide.
• LH Senators and Frequent Travellers Senators: Qualify by 100000 status miles (130000) in a given calender year. The miles do not expire. 
• booking guarantee They get a booking guarantee up to 48 hours prior to departure in booking class C or up to 72 hours prior to departure in class Y. 
• waiting list They have the second highest waiting list priority. 
• First class Check in They may check in at the First Class Check in. 
• baggage They have an extra allowance of 20 kilos in addition. 
• golf or ski bag There is no extra charge for a golf or a ski bag. They have priority baggage handling. 
• LH Business Jet LH Private Jet It offers a fleet of the most modern private jets which can be booked individually at short notice to more than 1000 destinations in Europe and the Russian Federation.
• großer Vorteil With Lufthansa Private Jet Passengers experience maximum flexibility. 
• wie läuft es ab Passengers transferring from a Lufthansa Private Jet to a long-haul flight, or vice versa, at Frankfurt, Munich or Zurich are collected from the aircraft by private limousine and transferred directly to their connecting flight in the shortest possible time. 
• was können die Gäste aussuchen the guests may choose their catering and there is a limousine service to their long-haul flight. 
• LH Mobile Services Passengers can book flights and check in by mobile phone, anywhere and at any time. 
• other mobile services Many other mobile services make travel preparations significantly easier and make boarding the flight quicker. There is also a mobile boarding pass so passengers do not need to print any paper but board the aircraft with scanner
• was gibt es sonst noch 3 Punkte global online check in Miles and More for corporate clients Company retention Partner Progress Partner Benefit
• was ist Company retention Partner Progress Partner Benefit a free Lufthansa corporate programme for small and medium-sized enterprises. It has attractive awards and a host of possibilites to increase employee motivation. 
• wie läuft das Partner Benefit Programme ab The colleagues collect valuable Benefit Points on flights with Lufthansa nad the BenefitPartner airlines then they can redeem these points for attractive awards. 
• was ist zu beachten Each employee of a participating company who also receives Miles and More miles on a personal account can continue to do so - and earns Benefit Points for his company at the same time. 
• was will ich noch sagen Customer Service Plan! 

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