In dieser Lektion befinden sich 29 Karteikarten
Strategic International Marketing 2
Diese Lektion wurde von djttwice erstellt.
Diese Lektion ist leider nicht zum lernen freigegeben.
- Mention 3 factors of favoring standardization and ... Standardization: - Global competition - A standardized concept is used by competitors - Stock cost reduction Adaption: - Local competition - An adapted concept is used by competitors - Differences in ...
- Mention 3 levels of a product Low -> high possibility to standardize - support services (delivery, installation, gurantees, after sales service, spare parts) - product attributes (brand name, quality, packaging, design, size & color, ...
- Mention the branding strategies/decisions - Private branding 100% externalizing (external partner takes over branding of the product) - Co-branding / ingrediant branding brand alliance between two partners - Manufacturer´s brand 100 % internalized ...
- Which factors affects the price to enter the country? ... - transport costs - import tariffs - currency fluctuation
- Reason not to standardize their pricing strategy? Maximize profitability - by adapting price to different market conditions a company will be more profitable
- Mention the product / communication mode? Product: Standard / Adapt / New Promotion: Standard / Adapt Straight extension, Product adaption, Product invention Promotion adaption, Dual adaption, Product invention
- Mention the market coverage approach? Intensive approach - trying to reach thousands of consumers Selective approach - avoid overlap while providing adequate market coverage
- Mention 3 factors influencing the channel width? - product type - product life cycle - price
- Mention the type of media One-way communication - Two-way communication Advertising (newspaper) Public Relation (annual report) Sales Promotion (discounts) Direct marketing (direct mail) Personal selling (sales presentations)
- Mention 3 factors affecting the decision for an advertising ... - Policy of the company - Nature of the advertising - Type of product
- Mention communication tools? Newspaper, magazines, TV, annual report, direct mail ...
- mention product, geographical, functional and matrix ... functional departments e.g. R&D, sales and marketing, production and finance. product division, e.g. Product A,B,C,D. R&D, Production & Marketing departments are per product. international divisions, ...
- Explain GAM and weather it is important? A relationship-oriented marketing management approach focusing on dealing with the needs of an important global customer (->account) with a global organization
- Mention export documents - shipping order - shipping bill - packing list - invoice - certificate of inspection
- Where is information available about import tariffs? ... - European Commission (Binding Tariff Information) - Export.gov
- Advantages and Disadvantages of EXW? - The seller is not responsible for loading the goods on the vehicle provided by the buyer or for clearing the goods for export, unless otherwise agreed. The buyer bears all costs and risks involved ...
- Where are risks and costs for the buyer transferred ... - 'Cost, Insurance and Freight' means that the seller has to procure marine insurance against the buyer's risk of loss of or damage to the goods during the carriage. The seller contracts ...
- Which countries belong to the BRIC countries? Brazil, Russia, India and China
- Mention the 2 most important common characteristics ... - very large population - high economic growth
- Mention three concrete examples of the product decisions ... - product range - branding - certification
- Explain the payment term "documentary collection"? Exporter sends docs to bank, docs are available to customer after payment to bank or making a guarantee - with docs customer is able to clear goods
- Mention 2 types of documentary collection D/P (against payment) payment takes place when bank delivers documents to customer and D/A (against acceptance of a draft) payment takes place in the future
- Mention 3 types of financial risks by exporting? - manufacturing risk - credit risk - currency risk
- What is a EUR 1 Movement Certificate? EUR 1: certificate of origin stating that goods are made in EU, to be used when trading with countries with whom EU has a preferential trading arrangement
- What kind of documents are the Air Waybill and the ... Transport document
- What is the most important difference between these ... B/L is characterized by ownership, when possessing the B/L one can become owner of the goods
- Mention the 5 instruments of the communication mix Advertising, Personal Sales, PR, Sales Promotion, Direct Marketing
- Mention the 5 steps of the marketing control system ... - Decides on: objectives, strategies, plans for implementation - Establish marketing performance standards: product, distribution, communications, pricing - Locate responsibility - Evaluate performance ...
- Mention 5 items include in an agreement? - Name and address of both parties - Date when the agreement goes into effect - Duration of the agreement - Provisions for extending or terminating agreement - Description of sales territory