Entrepreneurship (Fach) / Cognition, creativity, and entrepreneurship (Lektion)
In dieser Lektion befinden sich 4 Karteikarten
Ward
Diese Lektion wurde von joxel erstellt.
- Executive Summary (when are ideas successful, what is creative cognition?) · Successful ideas are often a balance between novelty and familiarity: new and different enough to capture consumers’ attention, but familiar enough to not be misunderstood or rejected out of hand as too radically different · The creative cognition approach views creative ideas as being the natural result of applying basic mental operations to existing knowledge structures
- The entrepreneurial challenge · Novel and useful ideas are the lifeblood of entrepreneurship. To be successful, entrepreneurs must generate valuable ideas for new goods or services that will appeal to some identifiable market, and having identified those potential opportunities, they must figure out how to bring the project to fruition · The present article examines the nature and origins of novel ideas with a particular focus on how existing knowledge shapes those ideas and on the cognitive processes by which people access and manipulate their knowledge
- A creative paradox and a cognitive perspective · along with our enormous capacity to create, humans appear to have an equally impressive capacity to become stuck in the past · Sometimes knowledge provides a bridge to the next new development and sometimes becomes a fence that blocks our path
- Knoweldge and creativity · It is clear that knowledge plays a paradoxical role in creative endeavors · It supplies the raw materials from which creative new ideas are forged, but also carries with it the potential to inhibit creativity. By careful application of a variety of basic cognitive processes, it is possible to put knowledge to more effective use and improve entrepreneurial creativity