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Technologie und Innovationsmanagement (Fach) / Technology tools I (Lektion)
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Diese Lektion wurde von Niiklas1997 erstellt.
Diese Lektion ist leider nicht zum lernen freigegeben.
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- How can a firm keep and grow its competitive technology advantage? - securing technology and innovation momentum - differentiation of the firm for future competition
- Create a scenario 1. Creating the scenarios -> describing the future business environment 2. Developing a long term vision -> articulate future scope and position of the company-> how to derive (ableiten) competitive advantage from technology 3. Describing the path -> describing the future business environment
- Advantages of scenarios - identification of future challenges in a global environment as well as preparation - development and deriving of strategies - inclusion of socio-economic data - awareness of warning signs and situations - creating sensibility for future developments - better preparation of new situations and enhanced decision making
- Disadvantages of scenarios - high creation effort that needs a great resource effort - selection of input information and inter-relationships is success critical - deriving of strategies from scenarios is difficult - acceptance issues - team setting (qualification level, reduction (of complexity) to essentials)
- Advantages of a Roadmap - easier planning (alignment (Ausrichtung) of technology-, product and corporate strategy) - creating transparency (visualised development paths) - clear communication (communication of a future vision as the basis of a commonly shared strategy)
- 4 goals of technology portfolio management 1. value maximisation (allocate resources in order to maximise the value of a portfolio) 2. balance (develop a balanced portfolio) 3. strategic direction (reflection on business strategy) 4. number of projects (not starting too many projects, allocation of limited resources)
- Advantages and Disadvantages of Portfolio Management + communication instrument + visualization instrument + management instrument (first indications for the derivation of strategies) - static character - complexity of determination of dimension value - division of portfolio matrix - norm character
- Calculation of the NPV (Net Present Value) nNPV = I0 + Σ It/(1+r)t t=1
- Economic analysis – Step 1: Build a base-case financial model - constructing the base-case model consists of estimating the timing and magnitude of future cashflows - a common method of representing cash flows is a table - the model can support go/no-go decisions and major investement decisions
- Economic analysis – Step 2: Perform sensitivity analysis - it uses the financial model to answer "what if" questions by calculating the change in the factors included in the model
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- Economic analysis – Step 3: Understanding project trade offs - development teams attempt to manage six potential interactions between internally driven influence factors - quantitative analysis offers valuable benefits but also has some shortcomings: -> it focuses only on measurable quantities-> it depends on validity of assumptions and data-> bureaucracy reduces productivity
- Economic analysis – Step 4: Influence of qualitative factors on project success - interactions between the project and the firm as a whole - interactions between the project and the market - interactions between the project and the macro environment