Streetscooter (Fach) / Defining Understanding Innovation (Lektion)
In dieser Lektion befinden sich 13 Karteikarten
VL1
Diese Lektion wurde von moxaachen erstellt.
- Definition of Innovation An Innovation is the creation (invention), Introduction (launch), and successful diffusion (adoption) of products, services, systems, processes, or even business modesl wich are new from the perspective of the particular organization and/or user
- Key characteristics of Innovation New A Social Process Risky & Complex Conflicts & Opportunities
- Defining Innovation Management Innovation management is the systematic management of innocation processes. It refers both to product, process and organizational innovation. Innovation management includes a set of tools that allo managers and engineer to cooperate with a common understand of processes and goals.
- Innovations outcomes Product Innovation: Embodied in a company's tangible output; a new product offering or variant Service Innovation: Embodied in a company's intangible output; a new service offering Process Innovation: Concerning the way a company conducts business; production marketing
- Degrees of Innovativeness and Uncertainty The Innovativeness of an innovation process is characterized by the number of elements in a system affected by the innovation and the resultung uncertainty in performing the innovation project and diffusing its outcome It can be seen as the RESULT of an innovation process (output), but also as an OBJECTIVE when planning an innovation project (input).
- Degree of change from the firm perspective Performance-improving ("sustaining") innovation: Replacement of obsolescent products by a new generation (Improvement of merits) Efficiency-improving innovation: Offering the same solution for the same customers at a lower price (low-end disruptions) Market-creating innovation: Transformation of existing solutions in such a radical manner that a new market is created (disruptive business model innovation)
- How is consume response driven? Newness Meaningfulness results if both matched in Favorable perception of innovations
- Levels of Newness and consumer coping potential Confusion (High newness, low coping potential) Interest (both high) Boredom (high coping potential, low newness)
- Key characteristics of incrementally and really new products incrementally new products: low motivation, high coping potential -> congruity really new products: high motivation, low coping potential -> extreme incongruity Aim: Sweet Spot (Moderate Incongruity) with best consumer response
- Importance of Innovation for companies Demand Competition Input efficiency Technological progress Societal demands
- Understandings of how innovation happens frustrated user: not a systematic process, Company needs to be able to capture external input, focus on managing external input, user innovators profit from using their innovation Result of dedicated firm activity: systemativ process in stages, managing the risk (uncertainty), Focus on internal creativity and problem solving, Manufacturers profit from selling
- Managing the Innovation Process Ideation Concept Development -> Increasing effectiveness (Doing the right things) Development and realization Nurture and Launch -> Increasing efficiency (Doing things right)
- Circle of Innovation as disciplined problem solving Knowledge - Experimentation (Trial and Error) - Creativity - Search (based in prior experience) - Knowledge