Technologie und Innovationsmanagement (Fach) / 8.Market introduction (Lektion)
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What does the theory of planned behavior by Aijzen explain?
What is the intention of an individual to behave a certain way influeced by?
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The theory of planned behavior by Aijzen explains the sequence of the evaluation
The intention of an individual to behave in a certain way is directly influenced by the "attitide" of the individual, the "subjective norms" he or she faces, and the "control of behaviour" (factual constraints)
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