Technologie und Innovationsmanagement (Fach) / 8.Market introduction (Lektion)

Vorderseite What does the theory of planned behavior by Aijzen explain? What is the intention of an individual to behave a certain way influeced by?
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The theory of planned behavior by Aijzen explains the sequence of the evaluation

The intention of an individual to behave in a certain way is directly influenced by the "attitide" of the individual, the "subjective norms" he or she faces, and the "control of behaviour" (factual constraints)

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