general stuff

• global channel but perceived locality
• combines branding and direct marketing (traditionally split)
• interactivity - feedback loop each click is a choice!tv is passive
• persues pull strategy
• reduced transaction costs
• target to user activities

provide value on your site / advert

• attractive
• user-friendly
• aesthetically (culture, norms, language)

following topics

• effective online advertising strategy
• building buyer loyality
• the web as customer aquisition tool
• download times
• viral marketing
• m-marketing