Marketing (Fach) / Marketing Planning - Analysis (Lektion)
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Relationships with competitors
5 types of interaction
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competition type depends on symmetry between competitors
5 Types:
- conflict - destroying the opposing
- competition - goal orientated, even if it destroys competitor
- co-existence - no notice
- collusion - avoid active competition
- cooperation - strong alliances
resource exchange alliances between some competitors can make competitor even more competitive
example Zara 20 seasons a year!!
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