Marketing (Fach) / Marketing Planning - Analysis (Lektion)
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high involvement approach
supplier relationship
2 main supply techniques
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lean supply technique
- eliminate waste in all areas of the business (shop floor to manufacturing process)
- eg Toyota
agile supply techniques
- reducing the time it takes for a supply chain to deliver a good service to the end customer
- Aimed to supply chains that serve volatile demand patterns
- eg Smart Car
-> both show that collaboration can be effective in reducing costs and increasing product funtionality
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