Marketing (Fach) / Marketing Planning - Analysis (Lektion)

Vorderseite high involvement approach supplier relationship 2 main supply techniques
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lean supply technique

  • eliminate waste in all areas of the business (shop floor to manufacturing process)
  • eg Toyota

agile supply techniques

  • reducing the time it takes for a supply chain to deliver a good service to the end customer
  • Aimed to supply chains that serve volatile demand patterns
  • eg Smart Car

-> both show that collaboration can be effective in reducing costs and increasing product funtionality

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