Marketing (Fach) / Marketing Planning - Analysis (Lektion)

Vorderseite Relationships with suppliers 3 major strategic issues
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3 major strategic issues

  1. make or buy an item? in-house or outsourceoutsourcing has increased dramatically
  2. development of an appropriate relationshiplean vs agile supply techniques
  3. managing of supplier base (size and relationships between suppliers)low involvement vs high involvement approach

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