IBM survey 1970 - 40 countries

learning these for each country HR professionals can understand different cultures and act appropiately

1. Power distanceIs inequity accepted?

2. Uncertainty Avoidancetend not to break rules, even if necessary

3. Individualismown interests ahead of others?

4. Masculinity (goal orientation)aggressive and materialistic

5. Long-term orientationfuture present or past orientation?

Also very important: Religion impact!!!foundation of peoples understanding of the worldReligion affects: perceptions of development, quality of life, appropriate standards of exchange, and competition

Example - McDonald's entering the French market! mega success