Marketing (Fach) / Marketing Planning - Analysis (Lektion)
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product differentiation
4 levels
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1. core offer =different way of satisfying the same need usually by a change in technology or innovation
2. expected offer =additional benefits normally provided with the core offerwarranties, packages, service
3. augmented offer =not normally provided features
4. potential offer =anything that could be added in the future
highly competitive market = continuous migration of product between the levels
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