individual group companystrategic

functional

operational

strategic = strategy (development and implementation)dominant logic or guiding, ability to learn, ability of managers of implementing strategy

functional = execution of functional tasksmarketing capabilities, financial management capabilities, operations management capabilities

operational = undertaking individual line tasks operating machinery, application of information system, completion of order processing

individual = analyze critically and assess a given situation (all employees!)

group = work together constructively

corporate-level = eg internalize learning - critical info is not held by individuals