A. superior performance- customer equity

B. sustainable competitive advantage- excellent value to customers- 3+1 Tests

C. core competencies

D. capabilities

individual group corporatestrategic functionaloperationalstrategic: p. 27!!!functional:operational:individual:group:corporate:

E. resources

tangible - land- access to financial markets- plants and machines- databases

intangible - organizational (culture, vision, and values)- informational (customer and competitor intelligence)- relational ( strategic alliances, relationships with customers)- intellectual ( expertise, formulas and discoveries)

important resources:

• technical resources (quick development)
• financial standing (flexbility, agility)
• managerial skills (experience, good decisions, motivation)
• organization (the very structure: No conflicts, No responsobility without authority, long-term perspective
• information system - up to the minute communication etc.