Marketing (Fach) / Marketing Planning - Analysis (Lektion)

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Vorderseite Market Orientation View (MOV) Definition (3)
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From a customers viewpoint

= organization-wide generation, dissemination, and responsiveness to market intelligence

1. DEVELOPING (generation)one or more departments engaged in activities geared toward developing and understanding the customers current and future needs and the affecting factors

2. SHARING (dissemination)sharing this understanding across departments

3. ACTING (responsiveness to market intelligence)various departments engaging in activities designed to meet customer needs

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