Marketing (Fach) / Marketing Planning - Analysis (Lektion)
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step 6
tactical marketing plan
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put the strategic marketing plan into effect
- overall strategies -> specific tactics- more specific tactical marketing strategies are needed for each key performance issue- detailed plans and programmes explains explicitly what programmes and activities will take place over a period of time usually a year
plan may cover all of the 4P's, but the focus varies with the focal companya product-oriented company will focus plans for the 4 P's around each of its products
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