strategic marketing plan = describes how marketing objectives will be achievedwith the basic marketing mix tool = the 4P's

product, place, price, promotion

different levels of objectives- overall company's objectives- marketing objectives - objectives for pricing distribution advertising etc-

marketing objectives = match between product and market - what product/service will be in what position on what marketmeasure =sales volume, money volume, money value, market share, percentage of penetration of distribution outlets (mainly based on financial measurements)example:'to enter the market X with the product Y and capture 15% of the market by value within the first three years'