Marketing (Fach) / Marketing Planning - Analysis (Lektion)
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marketing planning vs marketing plan
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marketing planning =is the structured process: - Situational analysis- development of objectives, strategy, programmes- measuring
marketing plan =is the outcome of the marketing planning- generally for 1 Year and should be ready a few month before for good implementation- most common: annual revision with a three-year focus- alter plan due to the measurements!
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