Strategic Management (Fach) / Ten schools of thought about strategy making (Lektion)
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B) Porters five forces framework:
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- five forces that determine the competitive intensity and therefore attractiveness of a market. Attractiveness in this context refers to the overall industry profitability.
- Innen: Rivalry among competitors - Außen: Suppliers, Substitute Products, Buyers, Potential new entrants (entry barriers)
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