Strategic Management (Fach) / Ten schools of thought about strategy making (Lektion)
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Design school:
Evaluation of Strategies: Four criteria:
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- Consistency: The strategy must not present mutually inconsistent goals and policies
- Consonance: The strategy must represent an adaptive response to the external environment and to the critical changes occurring within it
- Advantage: The strategy must provide for the creation and/or maintenance of a competitive advantage in the selected area of activity
- Feasibility: The strategy must neither overtax available resources nor create unsolvable sub problems
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