Marketing (Fach) / Terminology (Lektion)
Vorderseite
A planned mix of the controllable elements of a product's marketing plan commonly termed as 4Ps: product, price, place, and promotion.
These four elements are adjusted until the right combination is found that serves the needs of the product's customers, while generating optimum income. Sometimes the first P (Product) is substituted by presentation.
See also marketing and mega marketing.
Rückseite
marketing mix
Diese Karteikarte wurde von Mickey erstellt.