Three Triggers for "Suprise Management"

• the issue arrives suddenly and unanticipated
• it poses novel problems whitch the firm has little prior experience
• failure to respond implies either a major financial reversal oder loss of a major opportunity

Problems/ Soluions in Cryses:

Problems:

1. Danger of panic
2. Information overload
3. Disruption of priorities
4. existing stratey does not apply
5. high time pressure

Solutions:

1. Emergency communication network/ Exercises under non crisis conditions
2. Information evaluation and assignment center
3. top manageent divisions of responsibility (control and maintenance of moral/ response to suprise/ "Business as usual")
4. Strategic task force network
5. Exercise under non crisis conditions and novel problem solving capability (creativity/ teamwork/ analytical skills)