Strategic Management (Fach) / Modells (Lektion)
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Five Forces
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positioning school
market analysing tool for external view of a firm
looks at the market drivers to understand the market
5 forces (market drivers) that determine the intense of competition in the industry:
- Threat of new competitors
- Threats from substitute products
- Bargaining power of buyer
- bargaining power of suppliers
- rivaly among existing firms
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