Approach:

• strategy as a visonary prozess that takes place in the mind of a carismatic founder or leader
• rely to the born leader

Basis:

• Economics

Contributions:

• sound vision and visonary leader can help a firm to keep up especially in earl or difficult years
• deliberate managementboar but flexible and emergent in details

Limitations:

• potential developments or unexpected dangers might be ignored
• how to find the right leader
• high demands for a CEO
• visionary leader might lose thier relationship to reality