In dieser Lektion befinden sich 9 Karteikarten

1) Nature of VI 2) Reasons to vertically (dis)integrate 3) Transaction costs 4) Outlook

Diese Lektion wurde von hannemac erstellt.

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  • Types of Vertical Integration Backward (upstream) integration (getting control over input) Forward (downstreamI integration (getting control over access to next level customer) Full integration Partial integration
  • Reasons to Vertical Integrate reducing the number of customer/suppliers available to competitors cross-subsidization, to provide low prices (Quer-Subventionierung) increase the market entry barriers prevent suppliers/customers to ...
  • Reasons to NOT Vertical Integrate premature commitment; in environments with uncertain demand economies of scale that can not be realised internally customers/suppliers might become competitors bureauratization
  • Transaction Cost Theory Whoever produces at lowest cost, ought to perfom the transaction. Transaction costs are the costs of running and governing exchanges, including those associated with assembling information and enforcing ...
  • Types of Transaction Costs ex-ante motivation cost searching, advertising, pr contracting cost negotiations, contractin ex-post coordination cost logistic, quality control adaption cost adaption of terms and conditions ...
  • Sources of internal uncertainty of Partners Vendor has characteristics that are unknows (hidden characteristics) Buyer is subject to change in vender behavior, going against previous agreements (hidden intentions) Buyer can monitor and evaluate ...
  • Reasons for Outsourcing Distribution Motivation Specialization Survival of economically fittest Economies of scale Heavier market coverage Independence from any single manufacturer
  • Reasons to Verticalise Distribution Reduce impact of ... Specificity Rarity Internal uncertainty Performance ambiguity (mangelnde Eindeutigkeit der Leistungsbeschreibung => production of firm-specific assets, that have very low value ...
  • Contemporary Vertial Integration Strategies value migration (downstream) commoditization of products costomers demand integrated solution get end customer access learning is highly tacit, contextual and in-depth information extracted from customer ...