IMM (Fach) / IMM (Lektion)
In dieser Lektion befinden sich 10 Karteikarten
IMM
Diese Lektion wurde von sandedra erstellt.
- All of the following trends are MAJOR forces in influencing the future shape of international business EXCEPT the: Question 1 answers 1. growing acceptance of the free market system among developing countries 2. evolution of large emerging ma recent resurgence of nationalism
- Fitzgerald-Paire Inc. defines its mission as "Planning, pricing, promoting and distributing the firm's goods and services to consumers in more than one nation for profit." The firm's statement indicates that it is engaged in: Question 2 answers International Marketing
- The controllable elements of the marketer's task include all of the following EXCEPT: Question 3 answers 1. promotion 2. product development 3. competition 4. distribution competition
- The process of evaluating the uncontrollable elements in an internationalmarketing program is frequently attended by: Question 4 answers 1. cultural shock 2. political shock 3. economic shock 4. all statements are correct all statements are correct
- The conscious attempt to anticipate the influences of foreign and domestic uncontrollable influences upon a proposed marketing mix in order to minimize those impacts is the goal of: Question 5 answers 1. adaptation 2. acculturation 3. adaption
- In order to minimize the liklihood and/or impact of making inappropriate decisions based upon the self reference criteria of domestic managers, international managers should subject such decisions to: Question 6 answers 1. cross-cultural ana cross cultural analysis
- Where would a firm following a global marketing concept BEST fit in the DPRG schema? Question 7 answers 1. the ethnocentric/ polycentric classification 2. the polycentric/ regiocentric classification 3. the geocentric/ ethnocentric cl the regiocentric/ geocentric classification
- After several years of exporting surplus inventory to foreign markets, the Fitzgerald-Paire Corporation has decided to produce products specifically for selected foreign markets through foreign subsidiaries. The firm would be BEST described as eng regular foreign market
- Global Marketers seek to maximize returns through global _____________________ of business activities, whenever it is cost effective and culturally feasible. standardization
- Firms that are fully committed to, and involved in, marketing activities in countries throughout the world are said to be involved in ___________. international marketing