Red Ocean

-Compete in existing market space

-Beat the competition

-Exploit existing demand

-Make the value-cost trade off

-Align the whole system of a firms activities with its strategie choice of differentiation or low cost

Blue Ocean

-Create uncontested market space

-Make the competition irrelevant

-Create and capture new demand

-Break the value-cost- trade off

-Align the whole system of a firm´s activies in pursuit of differntiation and low cost

-Innovative & Pursue new Opportunities Perspective