Brand

Has a component that differentiates the products or services of a brand from others in the market designed to satisfy the same needs.

Differentiation can be achieved through:

- packaging

- warehousing

- service provided

- customer advice

Product

Anything available in the market for consumption or use that may satisfy a need or want.

Can be categorized into five levels:

- core benefit level

- generic product level

- expected product level

- augmented product level

- potential product level