Channel Management (Fach) / 02 - Service Output Demand (Lektion)

Vorderseite Free-riding

price-sensitive buyers who are not willing to py for service outputs, taking advantage of the service outputs, but purchasing the product in stores (or internet) without these services

=> high service output, but small price

  • service ouput is alienable from purchase (seeing, touching, trying)
  • service output is inalienable from purchase (post sale service, installation, delivery)

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