Channel Management (Fach) / Take Aways (Lektion)
Vorderseite
Topic #8: Vertical Integration
Rückseite
- Nature of vertical integration: scope of the firm
- Historical development
- Reasons to vertically integrat
- Strategic considerations => by and large competitor-focussed
- Transaction cost theory
- Specialized assets required (specificity)
- Frequent exchange
- Degree of uncertainty around exchange
- Opportunism
- Governance as a continuum
- Contemporary VI strategies (by and large customer-focussed)
- Value migration (downstream)
- Commoditization of products
- Customers demand integrated solutions
- Get end customer access
Diese Karteikarte wurde von hannemac erstellt.