Channel Management (Fach) / Take Aways (Lektion)
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Topic #5: Gap Analysis
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- Zero based channel:
- meets service output demands
- at minimum cost of flows
- If system is not zero based then
- demend side gaps
- supply side gaps
- both
- Channel gaps arise due to
- environmental bounds (umfeldbedingte Grenzen)
- managerial bounds (unternehmerische Grenzen)
- Channel Gaps (Demand Side)
- SOS > SOD (inefficient)
- SOS < SOS (ineffective)
- Channel Gaps (Supply Side)
- Total costs of providing channel flows is too high
- Gap analysis template provide tool to codify knowledge about supply and demand side gaps
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