Anzeige:

Anzeige:

Channel Management (Fach) / Take Aways (Lektion)

Vorderseite Topic #5: Gap Analysis
Rückseite
  • Zero based channel:
    • meets service output demands
    • at minimum cost of flows
  • If system is not zero based then
    • demend side gaps
    • supply side gaps
    • both
  • Channel gaps arise due to
    • environmental bounds (umfeldbedingte Grenzen)
    • managerial bounds (unternehmerische Grenzen)
  • Channel Gaps (Demand Side)
    • SOS > SOD (inefficient)
    • SOS < SOS (ineffective)
  • Channel Gaps (Supply Side)
    • Total costs of providing channel flows is too high
  • Gap analysis template provide tool to codify knowledge about supply and demand side gaps

Diese Karteikarte wurde von hannemac erstellt.