Channel Management (Fach) / 03 - Channel Flows and Efficiency Analysis (Lektion)

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Vorderseite Channel Flows
  • Physical Possession (Storage and delivery costs)
  • Ownership (Drawing title, cost of capital)
  • Promotion (Personal selling, advertising, sales promotion, publicity, public relations costs)
  • Negotiation (Time and legal costs)
  • Financing (Credit terms, terms and conditions of sale)
  • Risking (Price guarantees, warranties, insurance, repair, and after-sales service costs)
  • Ordering (Order-processing costs)
  • Payment (Collections, bad debt costs)

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