Channel Management (Fach) / 02 - Service Output Demand (Lektion)
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Variety and assortment
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- (Breadth of) Variety := breadth of product lines/categories
- (Depth of) Assortment := number of brands andn umber of SKU‘s offered within a category
- Normally, the more variety and assortment, the higher the costs, and hence the price
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