Channel Management (Fach) / 02 - Service Output Demand (Lektion)

Vorderseite Variety and assortment
  • (Breadth of) Variety := breadth of product lines/categories
  • (Depth of) Assortment := number of brands andn umber of SKU‘s offered within a category
  • Normally, the more variety and assortment, the higher the costs, and hence the price

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