In diesem Fach befinden sich 12 Lektionen
Suche:
- 04 - Channel Structure (12) 1) What kind of intermediaries are in my channel? 2) How many of them? 3) What are their preferences?
- 02 - Service Output Demand (11) 1) Role of end users and their demands 2) Service output demands 3) Channel segmentation
- 07 - Channel Conflict (10) 1) Nature of conflict 2) Sources of conflict 3) Effects of conflicts 4) Strategies for containing destructive/excessive conflict
- 08 - Vertical Integration (9) 1) Nature of VI 2) Reasons to vertically (dis)integrate 3) Transaction costs 4) Outlook
- Take Aways (9)
- 03 - Channel Flows and Efficiency Analysis (5) 1) Channel Flows - Which work needs to be done in the channel system? 2) Efficiency Analysis - How do we determine channel member compensation?
- 01 - Introduction (4) Why are firms forced to sell their products through different channels?
- 05 - Gap Analysis (3) 1) What do I have to change to achieve the ideal channel? 2) Sources of channel gaps (i.e. Why) 3) Types of channel gaps (i.e. What) 4) Closing channel gaps (i.e. How)
- 06 - Power (3) Identify and understand sources of power for channel members
- Englisch Vokabeln für Channel Management (2) Alle englischen Vokabeln die in der Mitschrift für Channel Management SS 08 unbekannt sind.
- Channel Management (0) asdf
- Channel Management (0) Channel Management